The team at Ideas commissioned an awareness kit about accessible vehicles for people with a disability. The kit was targeted at car resale websites to inform and encourage them to broaden their search engine parameters to be inclusive of disability vehicles.
A box was created to house infographic cards and a car shaped stress ball to act as an aide-mémoir. A key shaped USB was also included to provide digital infographics, factsheets and a video.
It was important that the illustrations resonated with the Australian target market, so custom illustrations of various iconic Australian houses were designed for the infographics.