Kaleidoscope Focus

Branding & Print Design

I was invited to create a logo and full branding package for Kaleidoscope Focus, a small but purpose-driven human services consultancy. Their work centres around helping individuals and organisations rediscover their direction, grow their capacity, and amplify their impact within their communities.

The brief called for a brand identity that felt colourful, approachable, and professional. Drawing on the metaphor of a kaleidoscope—a tool that literally shifts perspectives—I developed a logo inspired by geometric shapes (cubes and triangles), suggesting clarity, focus, and multidimensional insight. The resulting design features a bold, modular mark that also forms the basis of a dynamic grid pattern. While the palette nods to the rainbow, it’s been refined into a more sophisticated, modern spectrum—communicating optimism, energy, and transformation.

This visual system comes to life across brand elements, including two double-sided A4 flyers: one introducing the consultancy and one promoting their ‘Team Spring Cleaning’ offering. The geometric motif naturally extends into playful infographic-style illustrations, supporting Kaleidoscope Focus’ mission to make positive change feel accessible and engaging.